SNMVC Pop-Up at Rockefeller Center
We were approached by the good people at Rockefeller Center with the opportunity to create a SNMVC Pop-Up at Rockefeller Center during PRIDE Week.
Activating an amazing space right under 30 Rockefeller Plaza and across from Jupiter on the rink level, Fremont Blue Events created and curated an amazing experience from June 19-June 25. The pop-up included video and printed presentations about the SNMVC and Stonewall legacy. Two very special programmatic components included the launch of the exclusive Michael Kors SNMVC Tote. Designed as an exclusive evergreen product benefitting the SNMVC, the entire space was converted into a Michael Kors pop-up on June 20th. The very next evening we hosted an intimate sit-down interview with Stonewall Pioneer Mark Segal and NBC reporter Jay Valle. Mark reflected on his long legacy of activism, beginning with the Stonewall Rebellion and even landing him in police custody after interrupting a live NBC broadcast first years agol Afterwards, trailblazing queer country artist Lily Rose crooned acoustic songs, including a stripped-down version of her Diplo collaboration, “Sad in the Summer.”
Our many thanks to the team at Rockefeller Center for donating our activation space there to advance the message of the SNMVC.