Gary Schueller is a purpose-driven innovator, business and brand strategist and storyteller with expertise in media and marketing partnerships, integrated communications, strategic planning, and business development across culture, social impact, sports, culinary and tech.
He is the Founder of Subterranean, a marketing advisory studio that operates at the intersection of purpose, commerce and culture and serves brands, publishers and talent including Audi, Zagat/Infatuation, Netflix, Cornell University, the James Beard Foundation, Boomer Esiason, the Job Opportunities Task Force and CSM Sports & Entertainment among others. A native New Yorker,, he loves bringing diverse teams together to create breakthrough ideas informed by data, animated by culture, and grounded in bettering society.
Gary created Audi’s culinary platform, which advocates for gender equity and conceptualized Proof, which received Event Marketer’s Award for Best Pop-Up Retail Experience.
He previously led the Volkswagen experiential account at GroupM (WPP) and created the agency’s business solutions offerings advising brands such as Citi, Unilever, Xerox and others. Prior to that, Gary worked at Major League Baseball, where led the communications for the launch of the joint venture Australian Baseball League and was the head of business development for Utility, a digital studio that builds apps, games and digital platforms for brands such as Airbnb, Samsung and the AVP.
Gary began his career at the Jackie Robinson Foundation, where he served as the Robinson family’s speechwriter and helped scale the Jackie Robinson Day partnership with MLB.
A culinary and travel enthusiast, Gary earned his Wine & Spirits Education Trust (WSET) Advanced Certificate and received a Wine Australia Scholarship. He has served on advisory committees for the James Beard Foundation and built the Queens Cooks Experience with Lady Gaga. A passionate hiker, Gary loves exploring National Parks and has ventured to 40+ countries. He earned an MBA from Columbia, a B.S. Industrial & Labor Relations from Cornell, where he graduated in the top 5% of his class and studied political science at Melbourne University (AUS) where he interned at the Victorian State Parliament House.